Specialist, Digital Marketing
#RPM
The Digital Marketing Specialist will be responsible for leading all digital marketing efforts including social media, website content creation, digital advertising – including media buying, negotiations, placement and tracking. The Digital Media specialist will increase the impact and visibility of the College by building the organization’s brand and increasing stakeholder engagement. As a member of the Marketing Team, this person will contribute to and assist in implementing the overall marketing and communications plan for the college.
• Serve as a member of the Marketing and communications team.
• Design and implement digital media campaigns according to business goals
• Manage and implement the creation of all digital content such as website, blogs, podcasts, infographics, videos, digital advertising, and social media.
• Work closely with web administrator to create content and support web presence
• Support and enhance GTCC brand presence
• Maintain and manage all social media channels
• Ensure brand consistency and accuracy in digital marketing content
• Liaise with departments across the College and external vendors
• Solicit quotes for advertising and other projects, follow College purchasing procedures for payment
• Stay up-to-date with digital media technologies and latest trends
• Develop and monitor Return on Investment (ROI) and Key Performance Indicator (KPI)s
• Demonstrate and model the College’s employability skills: adaptability, communication, information processing, problem solving, responsibility and team work.
• Perform all other duties as assigned by the Associate Vice President for Marketing, Communications, and the GTCC Foundation.
• Fast-paced work
• There are many requests from various departments. Prioritization and strategy are critical.
• Quick turnaround and accuracy required
• Daily: marketing team members (AVP, Marketing, Communications, & the GTCC Foundation, Marketing and Communications Coordinator)– collaboration, updates, assignments
• Daily: college faculty/staff with marketing requests
• Weekly: contracted vendors – collaboration, updates, assignments
• Bi-weekly: Marketing team meeting – collaboration, updates, assignments
• Associates degree from a regionally accredited post-secondary institution
• Bachelor’s degree in marketing, digital media or relevant field from a regionally accredited post-secondary institution
• Minimum of three years applicable experience in marketing, digital media, advertising, or relevant field or a combination of education and experience.
• Experience in social media and content development required.
• Experience with content creation and management
• Experience in design and/or digital advertising a plus
• Basic graphic design and web design skills
• Strong interpersonal and communication skills
• Excellent time management and organizational skills
• Must be creative, flexible and have strong writing and editing skills
• Working knowledge of media editing software
The following (compliance) training is required and must be completed within the first 30 days of hire with annual refresher training thereafter:
• Ethics
• Safety/Shooter on Campus
• Personal Information Protection Training (PIP)
• Anti-Discrimination/Harassment & Title IX
• Other training may be required as determined applicable.
Physical Activity: Primarily sitting
Environmental Hazard(s): <15%
Lifting: <=20lbs.